Help - Advertisements - Using Numbers to Mislead Readers
Select one even problem from exercises 1 through 10 on page 686.
Select one even problem from exercises 11 through 22 on pages 687-688.
As you answer the questions above, identify what types of misrepresentation or misuse have been demonstrated
(e.g., Suspect Samples, Asking Biased Questions, Misleading Graphs, etc.).
4. In many ads for weight loss products, under the product claims and in small print,
the following statement is made: “These results are not typical.” What does this say
about the product being advertised?
6. In an ad for moisturizing lotion, the following claim is made: “. . . it’s the #1
dermatologist recommended brand.” What is misleading about the claim?
8. “Vitamin E is a proven antioxidant and may help in ﬁghting cancer and heart disease.”
Is there anything ambiguous about this claim?
14. “How often do you run red lights?”
16. “Do you think that it is not important to give extra tutoring to students who are not
18. In an article in USA Weekend, this statement was made: “More serious seems
to be coffee’s potential to raise blood pressure levels of homocysteine, a protein
that promotes artery clogging. A recent Norwegian study found 20% higher
homocysteine in heavy coffee drinkers (more than 9 cups a day) than in non-coffee
drinkers.” Based on this statement, should we give up our daily cup of coffee?